Hyper-Realistic Play

Toys adopt functional features representative of real-world situations

Implications - Seeking to provide greater authenticity, toy brands are integrating hyper-realistic features that are reflective of what one would encounter in real life situations. Moving beyond simply aesthetic similarities, toys are adopting characteristics that focus on specific details like performance or operational qualities, allowing the toys to function like the product they're mimicking. This focus on functional details showcases a commitment from brands to provide more authentic qualities, which are held in high regard from younger consumers like Gen Z.

Workshop Question - How can you alter your product or service to provide your consumers with a more authentic, genuine experience?
SCORE 6.5
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90,741 Total Clicks
Feb 17 - Mar 18
This Year and Warm
ToysLife-Stages
Featured Examples
Fishmonger Puzzle Games - The 3D Tuna Dissection Puzzle Challenges Users to Recall Anatomy
SCORE 8.4
This Year and Hot 2,794 Clicks Pub: Jan 22, 18
Fishmonger Puzzle Games
The 3D Tuna Dissection Puzzle Challenges Users to Recall Anatomy
The 3D Tuna Dissection Puzzle has been created with a realistic aesthetic to enable kids to learn about the anatomy of the fish while they partake in a fun game. Featuring 33 pieces in total, the... [More]
Ultra-Realistic Puppy Toys - 'Ricky the Trick-Lovin Pup' is a Highly Convincing Companion Toy
SCORE 7.2
This Year and Warm 1,201 Clicks Pub: Feb 23, 18
Ultra-Realistic Puppy Toys
'Ricky the Trick-Lovin Pup' is a Highly Convincing Companion Toy
Hasbro has launched a range of lovable canine FurReal Friends in the past, but one of the newest toys it unveiled at the New York Toy Fair promises to be its most realistic puppy companion toy yet.... [More]
Realistic Driving Performance Toys - The Enduro Toy Cars are Interactive and Eco-Friendly
SCORE 5.2
Warm 1,457 Clicks Pub: Mar 21, 17
Realistic Driving Performance Toys
The Enduro Toy Cars are Interactive and Eco-Friendly
The Enduro toy cars are designed with a distinct focus on delivering a realistic driving and steering experience for young ones as well as ensuring the products created are as sustainable as possible.... [More]
Profession-Focused Doll Collections - 'My Life As Dolls' Products Are Focused on Their Careers
SCORE 3.2
Mild 332 Clicks Pub: Feb 2, 17
Profession-Focused Doll Collections
'My Life As Dolls' Products Are Focused on Their Careers
‘My Life As Dolls’ are toys that young children can enjoy that focus on careers rather than simply fashion. The collection offers a wide variety of professions that it represents, and... [More]
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