Toys adopt functional features representative of real-world situations
Implications - Seeking to provide greater authenticity, toy brands are integrating hyper-realistic features that are reflective of what one would encounter in real life situations. Moving beyond simply aesthetic similarities, toys are adopting characteristics that focus on specific details like performance or operational qualities, allowing the toys to function like the product they're mimicking. This focus on functional details showcases a commitment from brands to provide more authentic qualities, which are held in high regard from younger consumers like Gen Z.
Workshop Question - How can you alter your product or service to provide your consumers with a more authentic, genuine experience?
Trend Themes
1. Hyper-realistic Toys - Toy brands are using hyper-realistic features that mimic real-world situations in order to provide greater authenticity to younger consumers like Gen Z.
2. Career-focused Toys - Toys are beginning to focus on careers rather than simply fashion, providing a realistic alternative to the many dolls on the market that tend to propagate harmful expectations on young children.
3. Eco-friendly Toys - More toy companies are designing products with sustainability in mind by using environmentally friendly materials such as wood, natural rubber, leather remnants, and aluminum.
Industry Implications
1. Toy Manufacturing - The toy industry has the opportunity to innovate by creating more authentic and career-focused toys while also incorporating more environmentally-friendly materials.
2. Pet Industry - The realistic features of some of these toys, like 'Ricky the Trick-Lovin Pup,' presents opportunities for toy makers to broaden their audience to older pet owners who are unable to properly care for a real animal.
3. Gaming Industry - 3D puzzles that are interactive and educational like the 3D Tuna Dissection Puzzle represent an opportunity to make learning into a fun, interactive activity for kids.
6 Featured, 53 Examples:
212,843 Total Clicks
Date Range:
Feb 17 — Mar 19
Trending:
Warm
Consumer Insight Topics:
