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Profession-Focused Doll Collections

'My Life As Dolls' Products Are Focused on Their Careers

— February 2, 2017 — Life-Stages
'My Life As Dolls' are toys that young children can enjoy that focus on careers rather than simply fashion.

The collection offers a wide variety of professions that it represents, and also features dolls with varying skin tones. None of the dolls are excessively thin, tall or unrealistically shaped, making them age-appropriate and less likely to negatively impact the self-esteem of young children. Careers that the dolls represent include veterinarians, dive instructors, gardeners, party planners, photographers, pop stars, and more -- with each doll coming with accessories and clothing that matches the career or hobby it represents.

My Life As Dolls provides a realistic alternative to the many dolls on the market that tend to propagate harmful expectations on young children.
Trend Themes
1. Career-focused Dolls - Creating dolls that focus on careers instead of merely fashion can foster an interest in different professions from an early age.
2. Diversifying Representation in Doll Collections - Building diverse and inclusive doll collections gives children the ability to see themselves and people they know reflected in their toys.
3. Body Positive Dolls - Designing dolls that feature realistic body shapes and sizes can help promote more positive self-image and body acceptance among children.
Industry Implications
1. Toy Industry - By exploring more diverse and innovative ways to create dolls, toy companies have an opportunity to engage with a broader audience and increase revenue.
2. Education Industry - Using profession-focused dolls as a tool to introduce children to different careers can broaden their understanding of the world of work and inspire them to pursue their passions.
3. Fashion Industry - Collaborating with doll makers to create career-specific clothing lines could present an opportunity for designers to expand their target market and create more diverse collections.
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