While many chocolate brands have taken steps to support cocoa farmers with fair trade practices, Washu Chocolate is taking the cause even further. Instead of simply supporting cocoa farmers, the brand also helps to protect the rainforests from which the cocoa is harvested from and the animals that live there.
Washu Chocolate was originally founded by conservation ecologist Mika Peck out of an effort to protect the spider monkeys and farmers who call the the Chocóan rain forests of northwestern Ecuador their home. To support this cause, Washu Chocolate uses proceeds to help farmers pursue sustainable farming practices that will help to protect Ecuador's spider monkey population. In exchange, farmers are given better prices for their beans so that they can continue to farm sustainably.
The unique business model demonstrates how chocolate brands are looking to not only help protect cocoa farming communities, but also the animals found within those communities.