Established brands expand to offer enviable style pieces for young children
Implications - As streetwear inspirations permeate all levels of contemporary fashion culture, established brands expand on their cult statuses by introducing capsule collections designed for young children. This progression speaks to the ability of brands to provide new product ranges that keep their original demographic enthralled as they age, as well as the new emphasis on youth-targeted options that broaden luxury experiences up to being family activities.
Workshop Question - How can you expand the life aspirations of your brand to include the children of your valued customers?
Trend Themes
1. Youth Streetwear - The trend towards youth-inspired streetwear has created a new market for apparel brands to create specialized capsule collections for children.
2. Unisex Kids Fashion - The push towards gender-neutral clothing and fashion options for kids has provided opportunities for brands to create unisex styles.
3. Celebrity Kids Clothing Lines - Celebrity collaborations in kids' clothing have allowed brands to utilize high-profile figures to move merchandise and increase consumer engagement with children's clothing lines.
Industry Implications
1. Children's Fashion - The children's clothing industry has seen a rise in the demand for stylish and unique apparel that takes inspiration from adult fashion, providing children with a means of self-expression.
2. Streetwear Fashion - As streetwear continues to permeate popular culture, all levels of the fashion industry are taking note and producing streetwear-inspired clothing.
3. Celebrity Fashion - Celebrity fashion lines have become a common trend in the last few years, from cosmetics to clothing, and consumers are drawn to these collaborations as a means of tapping into the style influence of their favorite celebrities.
10 Featured, 85 Examples:
270,362 Total Clicks
Date Range:
Dec 16 — Nov 18
Trending:
Hot
Consumer Insight Topics:
