When it comes to dressing a little one, few fashion forward options are available, which is why stylish parents will rejoice at the introduction of HBX Kids, a street wear-focused line for children that functions around individuality and self expression.
The new site features thoughtfully curated brands that range from Wood Wood, Sons & Daughters and Mini Rodini, in addition to more popular labels like adidas and Converse. The stylish line features graphic tees which boast humorous slogans such as "anti learning learning club" or "little giants." Each of the 12 brands featured through the company's eCommerce site embody a contemporary and unique look.
HBX kids marks the brand's third extension, after it unveiled HBX Women in 2016.
Why This Trend Is Growing
- Street Wear-focused Kids Lines
- Disruptive Innovation Opportunity: Create more fashion forward options for dressing children, focusing on individuality and self expression.
- Thoughtfully Curated Brands for Children
- Disruptive Innovation Opportunity: Curate a selection of contemporary and unique children's brands, offering a stylish alternative to traditional kids' clothing.
- Expanding Brand Extensions
- Disruptive Innovation Opportunity: Continuously expand brand extensions to cater to different target markets, in this case, starting with HBX Women and now HBX Kids.
Industries Being Reshaped
- Children's Fashion
- Disruptive Innovation Opportunity: Innovate and disrupt the children's fashion industry by offering stylish and unique clothing options for kids.
- Ecommerce
- Disruptive Innovation Opportunity: Develop an eCommerce platform that caters specifically to children's fashion, curating a selection of thoughtfully chosen brands.
- Streetwear
- Disruptive Innovation Opportunity: Combine streetwear fashion with children's clothing, creating a niche market for stylish and trendy kids' apparel.
