RHUDE unveils a new collection of apparel designed for the warmer seasons this year to launch on online retailer HBX. The capsule comes to life from the concept of youth during a post-pandemic life, as stated by founder Rhuigi Villaseñor.
It explores the shift in modern luxury that works closer to the realm of 'informal formality,' which can be translated through the use of relaxed silhouettes. The leading design in the collection is the Graphic Rayon Shirt that is accented all over with sports car graphics. There are four styles of beachy Logo shorts - these are seen in the color options of creme and hunter green, navy, black, and maroon. Rounding out the capsule are the Twill Cargo pants and the iconic sweatpants.
Image Credit: HBX
What's Driving This Trend
- Post-pandemic Youth-inspired Streetwear
- Opportunity for designers to tap into the desire for comfort, casualness and self-expression after the pandemic.
- Informal Formality Fashion
- Opportunity to create clothing that is relaxed, comfortable but still stylish and appropriate for semi-formal casual events.
- Sports Car Graphic Prints
- Opportunity for designers to incorporate automotive and racing elements into contemporary streetwear.
Who This Affects Most
- Fashion Retail
- Opportunity for fashion retailers to carry and promote post-pandemic-inspired streetwear collections.
- Graphic Design
- Opportunity for graphic designers to create unique prints that incorporate sports car and racing elements.
- Streetwear Clothing Manufacturing
- Opportunity to manufacture streetwear clothing that is more relaxed, comfortable and suitable for informal occasions.
