LA Neighborhood-Honoring Streetwear

HBX Launches a KOREATOWN Collection for FW21

HBX introduces a new KOREATOWN collection that celebrates the cultural neighborhood in Los Angeles. It is a location known for its diversity. Both forces have worked in collaboration with spotlight the iconic Arch Logo emblem, which can be seen marking the streetwear silhouettes for the season.

This includes graphic tees and hoodies with the color palette of gray and navy blue and black and white. The style boasts a collegiate theme and features embellishments on the front of the pieces. The rest of the collection also features the KOREATOWN K Cap, which is a 6-panel headwear silhouette. It features contrasting white eyelets embroidered on, a flat brim, and underlining made from green satin materials. It is rounded out with the K logo at the front and an adjustable back strap.

Image Credit: KOREATOWN

Ethnic Neighborhood Pride Fashion
Ethnic neighborhoods inspire fashion collections with streetwear silhouettes and cultural emblems.
Collegiate-themed Streetwear
Collegiate-themed streetwear with front embellishments and a limited color palette is a trend for FW21.
Adjustable Back Strap Headwear
Headwear with adjustable back straps and unique materials such as satin are in-demand.

Industries Being Reshaped

Fashion Retail
Fashion retailers can leverage ethnic neighborhood pride and collegiate themes to attract a wider customer base for their streetwear collections.
Textile Manufacturing
Textile manufacturers can experiment with limited color palettes and unique materials like satin to cater to the demand for streetwear fashion.
Accessories Manufacturing
Accessories manufacturers can develop innovative back strap designs for headwear to meet customer preferences for customization and comfort.
SCORE
2.7 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen X
  • Gen Z (primary audience)
  • Gen Alpha (primary audience)
  • Millennial (primary audience)
POPULARITY
Popularity 50%
Activity 21%
Freshness 11%