Endangered Species Chocolate recently unveiled a new natural dark chocolate bar, which was made to help fund conservation efforts for chimpanzees, an at-risk species.
The bars are only made with bittersweet 72% dark chocolate, which is created with chocolate liquor, cane sugar, cocoa butter, soy lecithin, and vanilla. In order to highlight the brand's environmentally focused initiatives, a picture of a chimpanzee is included on the wrapper, helping consumers to better visualize the impact being made with their support.
Endangered Species Chocolate also offers a number of other conservation-supporting treats, including its Dark Chocolate Bites with Almonds and Sea Salt, 88% Cocoa Bites, and Dark Chocolate with Caramel and Spiced Apple that oozes out of each square.
Why This Trend Is Growing
- Chimpanzee Conservation
- Opportunity to create more products and initiatives that support endangered species conservation efforts through consumer purchases of related products.
- Environmentally Focused Initiatives
- Opportunity to use packaging and visuals to educate and engage consumers in supporting environmental causes through purchasing sustainable products.
- Dark Chocolate Innovation
- Opportunity to explore new flavors and ingredients in dark chocolate products while aligning with a cause or purpose.
Industries Being Reshaped
- Food and Beverage
- Opportunity for food and beverage companies to create products that support conservation efforts and engage consumers in environmental causes.
- Confectionery
- Opportunity for confectionery companies to develop dark chocolate products using sustainable sourcing and focus on conservation to cater to environmentally conscious consumers.
- Nonprofit and Conservation Organizations
- Opportunity for nonprofit and conservation organizations to collaborate with chocolate companies to raise funds for conservation initiatives and spread awareness about endangered species protection.
