Free Trend Report Free 2018 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.

Keynotes.org Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

Hayman's and B Bakery are Teaming Up to Offer Sushi and Gin Bus Tours

 - Jul 21, 2017
References: london.b-bakery & eventmagazine
Hayman's and B Bakery are partnering to launch 'Sushi and Gin Bus Tours' across London in the coming month, helping locals and tourists alike sample a unique food and drink pairing while offering them sights of the city's most iconic landmarks.

When passengers board the B Bus, they will be treated to three complimentary Hayman's gin cocktails inspired by a taste of Japan, which are paired with sushi meals crafted by Michelin Starred Chef Gohei. Items on the menu include sushi, a poke bowl and an assortment of desserts that include yuzu tarts, jasmine macarons, green tea rolls and strawberry tartlets.

Influenced by the adventurous spirit of foodies, the alcohol industry is encouraging consumers to embrace experimental food and drink pairings that go beyond classics like wine and chocolate or cheese.