Category
Fashion
Scaled Restraint
Trend cluster
Category
Reformatted
Foam
The use of foam in beauty is more frequent and dynamic.
2.7
Trend score
Trend
What is the Reformatted Foam trend?
Reformatted Foam: Though foam has long been used in skin cleansing, the lightweight foam format is being applied in a variety of new, distinct ways. Whether offering sun protection or conditioning hair, the re-imagined uses of foam in the skin and hair care industries speak to the importance of novelty for consumers of beauty, which, from a brand perspective, is an effective marketing tool as it offers the illusion of enhanced function.
Trend themes
Themes within the Reformatted Foam trend
Three behaviours holding the trend together01
Foam Innovations
With foam being re-imagined and applied in new ways, the beauty industry is offering innovative products with improved features that promise better functionality.
02
Micellar Water Application to Hair-care
With micellar water being used extensively in skincare, the addition of micellar water to hair-care products is an innovative concept that provides enhanced cleansing, hydration, and nourishment.
03
Two-step Oxygen Peeling Systems
Two-step oxygen peeling systems are a recent skincare innovation that detoxifies skin and energizes it, making it an efficient and effective alternative to traditional facial treatments.
Industry implications
What the Reformatted Foam trend means for industry
Where the trend changes the playbookFor
Beauty Care
With increased demand for eco-friendly beauty products, the beauty care industry can use bio-renewable ingredients to manufacture foam-based products that are 100% organic.
For
Hair-care
Haircare product manufacturers can tap into the rising demand for organic ingredients to create Foam-based products that cleanse, hydrate, and nourish without damaging hair proteins.
For
Skincare
The skincare industry can use the anti-oxidant properties of foam-based products to manufacture cleansers that purify and protect the skin cells from environmental damage.
Workshop question
How can your brand experiment with new ways of presenting its products/services?
Trend signals
Trend signals for Reformatted Foam
Trend score 2.7 out of 10, from popularity 50%, activity 24%, freshness 8%.
Popularity50%
Activity24%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Reformatted Foam trend
6 featured examples from Apr 13, 2017 to Mar 6, 2018CategoryFashion
Botanical Foam Conditioners
Herbal Essences' Foam Conditioners Adds Volume Without Weight
The haircare industry can explore the use of foam conditioners to offer lightweight and volumizing alternatives to traditional conditioners.
CategoryFashion
Toning Purple Foams
The EVA NYC Tone It Down! Toning Foam is a No-Rinse, Leave-In Treatment
Disruptive innovation opportunity: Revolutionize the hair care industry by introducing more convenient and efficient toning products.
CategoryFashion
Two-Step Oxygen Peels
The Philosophy Oxygen Peel Set Clarifies the Skin
The skincare industry can capitalize on these trends by incorporating detoxifying and oxygen-infused ingredients into their products and marketing two-step routines.
CategoryFashion
Lightweight Foam Foundations
Elizabeth Arden's Flawless Finish Mousse Makeup Offers Light Coverage
The cosmetics industry can benefit from creating makeup products that cater to the trend towards lightweight, alternative makeup that enhances rather than disguises natural featur…
CategoryFashion
Micellar Foam Conditioners
This Pantene Conditioner Offers Micellar Water Benefits for the Scalp
Developing innovative haircare products to make routines easier, more efficient, and customized to different hair types and needs.
CategoryFashion
Lightweight Foam Sunscreens
Supergoop's Sunscreen Mousse Delivers Powerful SPF 50 Protection
The lightweight foam sunscreen trend presents disruptive innovation opportunities in the sunscreen industry.
