Reformatted Foam

The use of foam in beauty is more frequent and dynamic

Implications - Though foam has long been used in skin cleansing, the lightweight foam format is being applied in a variety of new, distinct ways. Whether offering sun protection or conditioning hair, the re-imagined uses of foam in the skin and hair care industries speak to the importance of novelty for consumers of beauty, which, from a brand perspective, is an effective marketing tool as it offers the illusion of enhanced function.
SCORE 4.9
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39,857 Total Clicks
Apr 17 - Mar 18
This Year and Untested
FashionHairCosmetics
Featured Examples
Botanical Foam Conditioners - Herbal Essences' Foam Conditioners Adds Volume Without Weight
SCORE 6.2
This Year and Warm 465 Clicks Pub: Dec 30, 17
Botanical Foam Conditioners
Herbal Essences' Foam Conditioners Adds Volume Without Weight
Although there are many products for the hair with foam-like textures, particularly mousse, Herbal Essences is now introducing a collection of Foam Conditioners that are meant to be applied in the... [More]
Toning Purple Foams - The EVA NYC Tone It Down! Toning Foam is a No-Rinse, Leave-In Treatment
SCORE 6.2
This Year and Warm 1,153 Clicks Pub: Mar 6, 18
Toning Purple Foams
The EVA NYC Tone It Down! Toning Foam is a No-Rinse, Leave-In Treatment
Purple toning shampoos and conditioners are essential for those who want to maintain their hair color, prevent damage and avoid the appearance of brassy shades—while these both of these options... [More]
Two-Step Oxygen Peels - The Philosophy Oxygen Peel Set Clarifies the Skin
SCORE 4
This Year and Mild 146 Clicks Pub: Feb 20, 18
Two-Step Oxygen Peels
The Philosophy Oxygen Peel Set Clarifies the Skin
Individuals looking to step up their nightly skincare routines will likely benefit from Philosophy’s Microdelivery Detoxifying Oxygen Peel system. The system comes with two individual products... [More]
Lightweight Foam Foundations - Elizabeth Arden's Flawless Finish Mousse Makeup Offers Light Coverage
SCORE 4.1
This Year and Average 161 Clicks Pub: Dec 19, 17
Lightweight Foam Foundations
Elizabeth Arden's Flawless Finish Mousse Makeup Offers Light Coverage
As an alternative to both liquid and powder foundations, Elizabeth Arden introduced its Flawless Finish Mousse Makeup as a lightweight alternative that is said to provide “just enough coverage... [More]
Micellar Foam Conditioners - This Pantene Conditioner Offers Micellar Water Benefits for the Scalp
SCORE 4.6
This Year and Average 170 Clicks Pub: Jan 2, 18
Micellar Foam Conditioners
This Pantene Conditioner Offers Micellar Water Benefits for the Scalp
Now that many consumers have become familiar with the many benefits of incorporating micellar water cleansing products into their skincare routines, Pantene is introducing an all-new Pantene... [More]
Lightweight Foam Sunscreens - Supergoop's Sunscreen Mousse Delivers Powerful SPF 50 Protection
SCORE 2.4
Untested 182 Clicks Pub: Apr 13, 17
Lightweight Foam Sunscreens
Supergoop's Sunscreen Mousse Delivers Powerful SPF 50 Protection
SPF protection can be applied with everything from oils and motions to sprays and wipes, but Supergoop’s Sunscreen Mousse offer a new, lightweight option. The Super Power Sunscreen Mousse... [More]
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