As an alternative to both liquid and powder foundations, Elizabeth Arden introduced its Flawless Finish Mousse Makeup as a lightweight alternative that is said to provide "just enough coverage for a beautiful complexion."
Shades like Beige, Honey and Ginger appeal to those who love the look of natural makeup, as well as what the brand calls "makeup minimalists." For best results during application, the brand recommends using a foundation brush to create a flawless airbrush effect. Elizabeth Arden's Flawless Finish line includes products that pair well with this foundation, including its Maximum Coverage Concealer, Correcting and Highlighting Perfector and the Ultra Smooth Pressed Powder.
Rather than favoring heavy, full-coverage matte makeup, many consumers are opting for looks that are light and fresh, preferring to call attention to their natural features, health and skin that is well taken care of.