Protection Reinvented

SPF products are reformatted to meet the needs of a more discerning consumer

Implications - As skincare becomes a bigger part of consumers' everyday routines, the market is expanding, and leading to enhanced versions of SPF products. Addressing complaints that have long plagued the category, like difficulty with reapplication, brands are coming out with revolutionary updates to make SPF protection easier and more enjoyable to use. This shift speaks to the way in which consumers are placing an increased level of importance on products related to improving their health.

Workshop Question - How can your brand exceed consumers' expectations when it comes to improving their sense of wellness?
SCORE 5.2
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14,262 Total Clicks
Nov 17 - May 18
This Year and Mild
FashionLifestyleHealthCosmetics
Featured Examples
Ultra-Sheer Sunscreen Sprays - Neutrogena Offers an 'Ultra Sheer Lightweight Sunscreen' with SPF 100
SCORE 6.3
This Year and Warm 542 Clicks Pub: Feb 22, 18
Ultra-Sheer Sunscreen Sprays
Neutrogena Offers an 'Ultra Sheer Lightweight Sunscreen' with SPF 100
With summer fast-approaching, it’s important that consumers stock up on UV protection, and this ‘Ultra Sheer Lightweight Sunscreen’ from Neutrogena is an affordable option that... [More]
Brush-On Sun Protection - Colorescience's Sunforgettable Brush-On Sunscreen Easily Shields the Skin
SCORE 5.9
This Year and Warm 257 Clicks Pub: May 10, 18
Brush-On Sun Protection
Colorescience's Sunforgettable Brush-On Sunscreen Easily Shields the Skin
The Sunforgettable Total Protection Brush-On Sunscreen takes the form of a sheer powder that can be applied to the skin much like a cosmetic product. The mineral sun protection product sets itself... [More]
Protective Setting Powders - Supergoop's Makeup Setting Powder Delivers SPF 45 Protection
SCORE 5.3
This Year and Warm 316 Clicks Pub: Mar 2, 18
Protective Setting Powders
Supergoop's Makeup Setting Powder Delivers SPF 45 Protection
Supergoop recently added to its collection of innovative sun care products with the ‘Invincible Setting Powder SPF 45,’ a makeup setting powder that also provides protection from UV rays.... [More]
Translucent Powder Sunscreens - The 'Brush On Block' Sunscreen is Suitable for Sensitive Skin
SCORE 5.5
This Year and Warm 259 Clicks Pub: Feb 15, 18
Translucent Powder Sunscreens
The 'Brush On Block' Sunscreen is Suitable for Sensitive Skin
Sunscreen is associated with thick white creams that can sometimes cause irritation for those with sensitive skin, so ‘Brush On Block’ has been formulated to offer an easier, mess-free... [More]
Protective Invisible Sunscreens - Supergoop's 'Unseen Sunscreen' Offers Protection from Blue Light
SCORE 3.9
This Year and Mild 403 Clicks Pub: Jan 16, 18
Protective Invisible Sunscreens
Supergoop's 'Unseen Sunscreen' Offers Protection from Blue Light
Sun protection products have gained a reputation for being important, but also terrible for leaving behind a thin white film residue that can’t be easily rubbed away—Supergoop’s newest... [More]
SPF-Supplying Setting Sprays - This Makeup-Setting Mist Contains Sunscreen and Skin Care Ingredients
SCORE 2.6
Mild 131 Clicks Pub: Nov 29, 17
SPF-Supplying Setting Sprays
This Makeup-Setting Mist Contains Sunscreen and Skin Care Ingredients
This makeup-setting mist will not only keep shine at bay and help your makeup last longer, it is also a convenient way to protect your skin from the sun. New at Sephora, the Coola SPF 30 Makeup... [More]
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