SPF products are reformatted to meet the needs of a more discerning consumer
Implications - As skincare becomes a bigger part of consumers' everyday routines, the market is expanding, and leading to enhanced versions of SPF products. Addressing complaints that have long plagued the category, like difficulty with reapplication, brands are coming out with revolutionary updates to make SPF protection easier and more enjoyable to use. This shift speaks to the way in which consumers are placing an increased level of importance on products related to improving their health.
Workshop Question - How can your brand exceed consumers' expectations when it comes to improving their sense of wellness?
Trend Themes
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Revolutionary SPF Formats — New SPF products in innovative formats and delivery systems provide consumers with more options to protect their skin from the sun while addressing commonly complained issues, such as difficulty of reapplication.
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Protection From Blue Light — Skincare and cosmetic products incorporate ingredients that protect against the damages of blue light, to address the growing concern on the effects of blue light on the skin.
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Multi-functional Sun Protection — Makeup-setting sprays, translucent powder sunscreens, and brush-on sunscreens provide additional benefits, such as skin care ingredients and makeup setting, while offering sun protection.
Industry Implications
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Skincare — With an expanded market and increasing awareness of sun protection, skincare companies can innovate products in various formats and ingredients that provide additional benefits to meet the needs of consumers.
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Cosmetics — Cosmetic companies can incorporate sun protection in innovative delivery systems to offer multi-functional products that provide additional skincare benefits and serve as a selling point to consumers.
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Technology — As more consumers become concerned with the effects of blue light, technology companies can work to minimize the damage through the creation of blue light filter screens or screen protectors.
