Although many drinks with distilled botanicals are alcoholic, Rocktails offers a fresh and sophisticated new approach to this drink category that involves zero alcohol.
Rocktails recently introduced its first-ever sparkling botanical blend, 'The Citrus Spritz,' that is created with the rich flavors of citrus peel, juniper and lavender. Although the product packaging resembles a bottle of alcohol, the product proudly reinforces that its contents include zero alcohol.
The premium packaging for the product includes modern botanical illustrations and metallic copper details, which allude to the pots used in the distillation process of the drink. Shaun Bowen of B&B studio, which was responsible for the design of the package, notes that: "Recent growth in the zero-proof market has seen the rise of a discerning consumer seeking more mature botanical flavours rather than copycat alternatives. People like to understand what they are drinking and the story behind it."