Category
Lifestyle
Assisted Choices
Trend cluster
Category
Eco
Filtration
Consumers turn to more eco-friendly water filtration tools.
3.9
Trend score
Trend
What is the Eco Filtration trend?
Eco Filtration: Home water filtration devices and tools are increasingly becoming environmentally friendly in design and process – becoming permanent fixtures in the home, or temporary but biodegradable filtration solutions. This shift merges contemporary design with traditional rituals, as naturalistic consumption becomes prioritized by eco and health conscious consumers.
Trend themes
Themes within the Eco Filtration trend
Three behaviours holding the trend together01
Smart Water Filters
Connecting water filters to smartphones will help users to track their water usage and reduce waste
02
Sustainable Filtration Systems
Filtration systems made from biodegradable materials or natural resources will reduce plastic waste and promote eco-friendly living.
03
Innovative Water Filtration Technology
Filtering water with screw-on sterilized membranes will ensure sterile, purified drinking water directly from the tap.
Industry implications
What the Eco Filtration trend means for industry
Where the trend changes the playbookFor
Water Filtration Industry
Companies in the industry can focus on designing more innovative and sustainable filtration systems that cater to eco and health conscious consumers who prefer naturalistic consumption.
For
Environmental Technology Industry
Companies in the industry can develop new technologies that promote eco-friendly living, reduce plastic waste, and address pressing environmental issues, such as polluted waterways.
For
Smart Home and Internet of Things (IoT) Industry
Companies can work on developing smart, connected devices and systems that promote the efficient use of resources, such as water, and provide users with detailed information on their consumption patterns.
Workshop question
How can your brand merge traditional rituals with contemporary design?
Trend signals
Trend signals for Eco Filtration
Trend score 3.9 out of 10, from popularity 57%, activity 53%, freshness 8%.
Popularity57%
Activity53%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
South America
Africa
Evidence
Examples of the Eco Filtration trend
4 featured examples from Aug 4 to Nov 30, 2017CategoryLifestyle
Naturalistic Water Filters
The 'Sift' Filtration System is Made from Sawdust and Clay
The water filtration industry can explore sustainable materials and DIY solutions to meet the increasing demand for clean water.
CategoryArt & Design
Screw-On Filtration Systems
The 'DrinkPure' Home Faucet Promises Containment-Free Drinking Water
Water filtration companies that offer advanced systems to remove toxins and ensure clean drinking water.
CategoryEco
Biodegradable Water Filters
The Tapp 2 Filters Water Without Creating Waste
The water filtration industry can leverage the trend of biodegradable water filters to meet the demands of eco-conscious consumers who want sustainable solutions for clean drinkin…
CategoryTech
Connected Water Filters
The Franke StillPure Comes With a Smartphone App
Smart water filters and other connected appliances are part of the growing smart home industry.
