Magnets enhance the function of beauty products or their packaging
Implications - The beauty industry is embracing magnetic innovations within the packaging or functions of their products. Thee addition of such designs gives the brands in question a marketable point of distinction, while serving consumers who prioritize novelty and function in their purchase decisions.
Workshop Question - How can your brand alter one aspect of its products/services to prioritize novelty?
Trend Themes
1. Magnetic Packaging - Beauty companies are incorporating magnets within their product packaging to make them more functional and keep up with innovative trends, leading to novel design opportunities.
2. Direct-to-consumer Models - Companies are adopting direct-to-consumer models to offer personalized content and subscription boxes, leading to the elimination of gendered pricing or the introduction of more sustainable and health-conscious products.
3. Innovative Skincare Products - Beauty brands are increasing investment on skincare products that go beyond traditional face masks and offer unique ingredients and methods, creating new options for beauty consumers.
Industry Implications
1. Beauty - Advancements in beauty technology is leading to the introduction of a host of innovative product design, retail and marketing ideas.
2. Health and Wellness - The health and wellness industry is expanding its offerings to include a wider range of skincare products, and is investing more in safe and sustainable options for its consumers.
3. Manufacturing - The Manufacturing industry is under pressure to adopt eco-friendly options, including sourcing from green and sustainable factories and introducing new energy-efficient packaging options.
6 Featured, 51 Examples:
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Date Range:
Mar 17 — Mar 18
Trending:
Hot
Consumer Insight Topics:
