As a follow-up to the success of its Phoenix Tears Spiced Rum and its Unicorn Tears Gin Liqueur, Firebox is now releasing a new novelty vodka product inspired by yet another different mythical creature.
The newest addition to Firebox's range of 'Mythical Tears' is the Mermaid Tears Vodka, which is said to be a "premium French grain vodka made from the tears of mermaids." As such, the novelty vodka product boasts an ocean-blue color and a "glittery haze." To serve, Firebox recommends serving it on the rocks or using it as a cocktail base.
From rainbow-colored blended beverages inspired by unicorns to mermaid-themed donuts, Millennials are looking to immerse themselves in fantasy, eat with their eyes and share their fun finds on social media.