Weighted wearables aim to alleviate mental and physical stress
Implications - Consumers are increasingly turning to stress-reduction tools in the form of weighted wearables that don’t involve having to be connected, or putting in too much effort. These products cater to busy consumers who seek out natural remedies for their various mental and physical ailments, in a way that avoids interrupting their daily rituals.
Workshop Question - How can your brand insert itself into its customers’ lives in a way that is both effective and effortless?
Trend Themes
1. Weighted Wearables - The trend towards weighted wearables is providing consumers with natural and non-intrusive options for reducing stress and anxiety, creating an opportunity for innovation that combines existing technologies in surprising and effective ways.
2. Magnetic Therapy - Magnetic therapy is gaining popularity as consumers search for natural remedies to physical and mental ailments, presenting an opportunity for businesses to create magnetic wearables and other products that blend natural therapies with modern materials.
3. Functional Jewelry - Functional jewelry that serves a primary purpose in addition to aesthetics is an emerging area, with chewy necklaces that double as sensory aids highlighting a broader opportunity to create fashion-forward products that improve physical and mental wellbeing.
Industry Implications
1. Healthcare - The healthcare industry can leverage the trend of weighted wearables and magnetic therapy to create innovative products that complement or replace traditional medicines and treatments.
2. Consumer Goods - Consumer goods companies can capitalize on the trend of functional jewelry to create products that appeal to consumers looking for items that serve multiple purposes, such as chewy necklaces that can be worn as jewelry.
3. Technology - The technology industry has an opportunity to integrate existing technologies in new ways to create innovative wearable products that address the needs of consumers looking for natural stress relief options, such as combining weighted wearables with magnetic therapy.
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Date Range:
Apr 17 — Mar 18
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