Category
Art & Design
Oven Aesthetics
Trend cluster
Category
Permanent
Pop-Up
Permanent spaces allow for rotating pop-up stores and kiosks.
5.3
Trend score
Trend
What is the Permanent Pop-Up trend?
Permanent Pop-Up: With pop-up marketing becoming an industry in and of itself, permanent spaces that allow for rotating brand representation and pop-up locations are becoming increasingly common. This shift speaks to the enduring nature of experiential marketing, as consumer attention requires more focus in the face of choice-heavy in-person and online shopping experiences.
Trend themes
Themes within the Permanent Pop-Up trend
Three behaviours holding the trend together01
Permanence of Pop-Up Marketing
Permanent spaces that allow for rotating brand representation and pop-up locations are becoming increasingly common, as consumers seek enduring experiential marketing solutions.
02
Cost-Effective Experiential Retail
Real estate technology start-ups like thisopenspace provide cost-effective alternatives with turnkey experiential retail spaces for brands looking to showcase their offerings in unique concept stores that suit particular themes.
03
Growing Pop-Up Culture
Pop-up experiences are gaining popularity not just in marketing but also in the restaurant and hospitality industry with permanent pop-up restaurants and pop-up train carriages.
Industry implications
What the Permanent Pop-Up trend means for industry
Where the trend changes the playbookFor
Marketing and Advertising
The shift towards permanent pop-up spaces reflects the need for enduring experiential marketing solutions.
For
Retail and E-commerce
Cost-effective experiential retail is ideal for brands looking to showcase their offerings in unique concept stores that suit particular themes.
For
Restaurant and Hospitality
Pop-up experiences are gaining popularity, particularly in the restaurant and hospitality industry, with permanent pop-up restaurants and pop-up train carriages.
Workshop question
How can your brand retain consumers' attention in a choice-heavy retail world?
Trend signals
Trend signals for Permanent Pop-Up
Trend score 5.3 out of 10, from popularity 73%, activity 77%, freshness 8%.
Popularity73%
Activity77%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Permanent Pop-Up trend
5 featured examples from Aug 17, 2016 to Jan 17, 2018CategoryBusiness
Turnkey Experiential Retail Spaces
thisopenspace Launched the 'Sleepover' Concept Store in Toronto
The retail industry can explore the concept of offering unique and affordable retail spaces to brands that complement one another while including full-suite management services.
CategoryBusiness
Permanent Pop-Up Restaurants
Pop-ups: The Restaurant Would Host a New Pop-up Every Two Months
The hospitality industry could benefit from creating permanent spaces for temporary pop-up experiences, attracting customers seeking unique and innovative dining experiences.
CategoryBusiness
Permanent Pop-Up Shops
Bulletin Provides Brick-and-Mortar Space for the Sales of Online Goods
E-commerce companies can benefit from partnering with Bulletin and testing brick-and-mortar space on a temporary basis to gauge consumer demand.
CategoryBusiness
Pop-Up Kitchen Concepts
R. House's Rotating Kitchen Will Allow Chefs to Test Out Different Dishes
Food halls will play a bigger role in providing chefs a stage to showcase their experimental dishes in a low-commitment setting like rotating or pop-up kitchens.
CategoryArt & Design
Pop-Up Train Carriages
AART's Redesigned Train Carriages Serve a Variety of Purposes
Architecture firms can use the pop-up train carriage concept to design and create small modular structures for diverse purposes within urban areas.
