Black Box California Rosé and The Pool Room Created a Shell Pool Float

 - Jun 26, 2017
References: inthepoolroom & brit.co
Black Box California Rosé and The Pool Room have teamed up to create a custom wine-branded pool lounger.

This pool float is shaped like a giant pink shell and can accommodate up to two people. The lounger has two custom cup holders onboard the inflatable that are meant to hold either a box of Black Box California Rosé or a shatter-proof, stemless wine glass. The shell also comes with two floating cup holders so more friends can join in on the rosé fun. Across the back are the words "Tan line and black boxed wines" in honor of the wine company.

From this partnership, both brands are able to generate interest and sales for their businesses.