Trend cluster
Category

Streamlined
Proprietor

Property management communication becomes simple through online services.

Rental Unit Management PlatformsOrganized Renter Unit AppsProperty Management Communication ToolsOnline Apartment Rental PlatformsRental Management Software

Trend

What is the Streamlined Proprietor trend?

Streamlined Proprietor: Landlord-tenant communications and processes can be arduous, and new online property management services are aiming to alleviate some of the administrative and communication-related issues that arise in such circumstances. The streamlining of these processes creates a mutually beneficial relationship in which both parties are assured accountability throughout the property management process.

Trend themes

Themes within the Streamlined Proprietor trend

Three behaviours holding the trend together
01

Online Property Management Services

Streamlining traditional landlord-tenant communications and processes through online property management services, creating a mutually beneficial relationship in which both parties are assured accountability.

02

Rental Management Software

Rental property management made simple and affordable through the use of free property management tools and software, designed for small to mid-sized landlords.

03

Organized Renter Unit Apps

Renters and landlords using apps to maintain an organized living experience, through communication tools, law information integration, and the simplification of household tasks.

Industry implications

What the Streamlined Proprietor trend means for industry

Where the trend changes the playbook
For

Real Estate

Real estate companies can incorporate online property management services and rental management software to streamline communication and logistics and make property management more efficient.

For

Technology

Technology companies can use organized renter unit apps to develop tools that facilitate communication, household organization and integration with relevant laws for tenants and landlords.

For

Hospitality

Hospitality businesses in the rental unit industry can use platforms and software to facilitate the process of finding the perfect rental unit and improve the experience for both renters and landlords.

Workshop question

How can your brand better foster a mutually beneficial relationship with its customers?

Trend signals

Trend signals for Streamlined Proprietor

Trend score 2.2 out of 10, from popularity 31%, activity 28%, freshness 8%.

Popularity31%
Activity28%
Freshness8%
Audience
50%Men
50%Women
  • Gen Alpha (not a primary audience)
  • Gen Z
  • Millennial
  • Gen X
  • Boomer
Market
North America
Europe
Asia-Pacific

Evidence

Examples of the Streamlined Proprietor trend

7 featured examples from Jan 12, 2015 to Jul 17, 2018
Rental Unit Management Platforms
CategoryWorld

Rental Unit Management Platforms

'Hosty' Lets Users Manage Multiple Airbnb Accounts from One Spot

Disruptive innovation opportunities in developing software solutions for property management in the vacation rental market.

Organized Renter Unit Apps
CategoryTech

Organized Renter Unit Apps

The 'RenterPeace' App Helps Tenants and Landlords Maintain Organization

Disrupt the property management industry by creating digital platforms that enhance communication and organization between tenants and landlords, promoting better tenant experienc…

Property Management Communication Tools
CategoryTech

Property Management Communication Tools

The 'HeyLandlord' App Connects Tenants to Landlords

Real estate industry professionals can leverage communication tools like HeyLandlord to better manage properties and improve tenant satisfaction.

Online Apartment Rental Platforms
CategoryBusiness

Online Apartment Rental Platforms

This Website Facilitates Group Apartment Rentals Online

More centralized platforms for rental management and group rental applications could disrupt traditional real estate models and create new opportunities for innovation.

Rental Management Software
CategoryBusiness

Rental Management Software

Startup Innago Provides Free Property Management Tools for Landlords

There is a disruptive innovation opportunity in developing real estate software that is easier for smaller landlords to access and use.

Digital Landlord Services
CategoryArt & Design

Digital Landlord Services

The Happy Home Co's Home Manager Helps New Homeowners with Maintenance

The Happy Home Co's on-demand home manager service highlights potential innovation opportunities within the home maintenance services industry.

Rental Unit-Finding Apps
CategoryTech

Rental Unit-Finding Apps

The 'Block' Platform Simplifies the Process of Finding an Apartment

Incorporating scout features and streamlining roommate search options in the real estate industry can significantly improve the rental unit-finding process.