Free Trend Report Free 2018 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book. Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

Sapporo+ is a Non-Alcoholic Drink That Tastes Like Beer

 - Mar 24, 2015
References: the-japan-news
As the beverage industry is now seeing a slow decline in the sales of alcoholic drinks, it was only a matter of time before non-alcoholic drinks started to become more popular. Big brands like Sapporo are even beginning to be affected, which is why the Japanese beer brand is introducing a new alcohol-free beverage by the name of Sapporo+.

This beer-like drink is sold in a can and is said to suppress an increase in blood sugar levels after a meal. This is thanks to the inclusion of a dietary fiber derived from corn called dextrin. Since this product boasts a specific health benefit, it has even received tokuho certification in Japan as a non-alcoholic beer.

Although this is a beer-free product, Sapporo+ will be labeled as a drink for adults over the age of 20 and it will be displayed in the alcohol section to deter minors.