Plant and oil-derived squalane is being adopted into skincare
Implications - Squalane – the saturated, stable form of squalene – is on the rise as a notable hydrating skincare ingredient, in part due to the fact that innovations have allowed for its extraction from vegetables and oils, rather than from shark liver as it once was. The increased use of this product is born from the amalgamation of the clean beauty movement and the ethical beauty movement – serving consumers who value either or both, along with those who prioritize self care.
Workshop Question - How can your brand better support the various social, political, or environmental movements that relate to its area of expertise?
Trend Themes
1. Clean and Ethical Beauty Movement - Increasing demand for clean and ethical ingredients in beauty products such as the rise of squalane as a notable hydrating skincare ingredient.
2. Natural Alternatives to Traditional Ingredients - Companies are seeking plant-derived alternatives to traditional ingredients in cosmetics, such as Bakuchiol replacing retinol in the new Squalane + Phyto-Retinol Serum from Biossance.
3. Oil-based Skincare - Consumers recognize the benefits of oils in skincare products, leading to luxury oil skincare collections and liquid gold highlighters with hydrating squalane.
Industry Implications
1. Cosmetics - Companies in cosmetics can take advantage of the growth in clean and ethical beauty movements and the popularity of natural and oil-based ingredients when creating new products.
2. Skincare - The skincare industry can incorporate trends such as the use of plant-derived ingredients in place of traditional ones and the increased demand for oil-based products in creating new skincare innovations.
3. Beauty - The beauty industry as a whole can benefit from trends in natural ingredients, ethical and clean beauty movements, and the use of hydrating and nourishing oils in creating new product lines.
