American beauty brand Bobbi Brown recently came out with a new product that's called 'All Over Glow,' due to its impressive ability to deeply hydrate the skin, while providing it with a healthy but statement-worthy shimmer at the same time.
To ensure that the product hydrates the skin, Bobbi Brown uses the key ingredient squalane, which is said to mimic the moisture in the body. Makeup artist Amy Conway further explained this by saying that all skin types can use the highlighter, however she advises that those with naturally oily skin consolidate the product to the high points of their face to avoid looking too shiny. Additionally, the makeup artist says that the highlighter works on all skin tones, as it's made to blend in seamlessly.
Image Credit: Instagram @bbpro_amyconway
What Makes This Trend Stand Out
- Hydrating Highlighters
- There is an opportunity for other beauty brands to incorporate hydrating ingredients, like squalane, into their highlighters to provide both shimmer and skincare benefits.
- All-in-one Makeup
- Creating a multi-purpose makeup product, like Bobbi Brown's 'All Over Glow,' is a disruptive innovation opportunity to provide customers with a simplified beauty routine.
- Universal Shade Range
- Following Bobbi Brown's example, other beauty brands can create highlighters that work on all skin tones, providing more inclusive beauty options.
Sectors Adopting This
- Beauty and Skincare
- Beauty brands can innovate by incorporating hydrating ingredients and creating multi-purpose products to meet the needs of busy and beauty-conscious consumers.
