Although adding ice to wine and champagne is typically looked down on, iconic luxury champagne brand Veuve Clicquot recently added two rosé wines to their summer roster, both of which are meant to be enjoyed over ice.
The two new bottles -- Clicquot Rich and Rich Rosé -- are inspired by mixology, and as such are meant to be drunk with ice, blended and treated as distilled liquors. The Clicquot Rich has signature wine notes "magnified by the presence of selected ingredients: pineapple, grapefruit zest, cucumber, celery, peppers or tea, all on the rocks," where as the Rich Rosé has "intense red berry fruit notes."
The game-changing pink rosé wines indicate how luxury beverages are becoming more accessible, even to less than discerning consumers.
What's Driving This Trend
- Mixology-inspired Wines
- There is potential to create a new category of wines that can be blended and consumed like a distilled liquor, opening new opportunities for collaborations with mixologists and bartenders.
- Luxury Beverages for Mass Market
- There is a growing market for accessible luxury beverages that cater to less discerning consumers, calling for more innovative approaches to product development.
- Rosé Wine Innovation
- The release of mixology-themed rosé wines presents opportunities for rosé wine makers to expand their offerings and attract a wider consumer base through innovation.
Who This Affects Most
- Wine Industry
- The wine industry can take advantage of the growing trend of mixology-inspired wines, exploring innovative ways to create new wine blends that can be consumed like distilled liquors.
- Luxury Beverage Industry
- Luxury beverage brands can tap into the market for accessible luxury products by developing innovative and differentiated product offerings that appeal to the less discerning consumers.
- Hospitality Industry
- The hospitality industry can incorporate these mixology-inspired rosé wines as part of their beverage program, offering unique and exciting options for their customers.
