Comte de Grasse's 06 Vodka x Rosé Relies on a Flavor Extraction Technique
Laura McQuarrie — August 6, 2021 — Lifestyle
References: facebook & thespiritsbusiness
06 Vodka x Rosé is a new launch from Comte de Grasse that's not a unique hybrid but rather an entirely new vodka-rosé style that makes the most of a flavor extraction technique. The new process, active wine extraction (AWX), combines the flavors of rosé wine with vodka to create a product that has floral and berry aromas of wine, plus the taste of soft wheat with a fruity finish.
06 Vodka x Rosé gets its name from the 6PM apéritif hour in Provence and it has the potential to be consumed at this time as a refreshingly different choice.
To emphasize what sets this product apart from both wine and vodka, the product has a shapely bottle that delineates it as something entirely new.
06 Vodka x Rosé gets its name from the 6PM apéritif hour in Provence and it has the potential to be consumed at this time as a refreshingly different choice.
To emphasize what sets this product apart from both wine and vodka, the product has a shapely bottle that delineates it as something entirely new.
Trend Themes
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AWX Flavor Extraction Technique in Spirits — There is an opportunity to explore the use of AWX flavor extraction technique to create unique hybrid spirits blends.
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New Categories of Spirits — There is an opportunity to create new categories of spirits by combining different flavors or techniques, such as the case of vodka-rosé.
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Innovative Packaging for New Spirits — There is an opportunity to create innovative packaging for new spirits that sets them apart from existing products.
Industry Implications
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Alcoholic Beverages — The alcoholic beverages industry can explore new flavor combinations for spirits using the AWX technique to meet the demand for unique and refreshing drinks.
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Packaging — The packaging industry can design new bottle shapes and designs to cater to the needs of the growing demand for innovative and unique products in the drinks industry.
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Hospitality — The hospitality industry can benefit from offering unique and refreshing apéritif hours drinks by incorporating spirits that have been created through unique flavor extraction techniques.
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