Comte de Grasse's 06 Vodka x Rosé Relies on a Flavor Extraction Technique
Laura McQuarrie — August 6, 2021 — Lifestyle
References: facebook & thespiritsbusiness
06 Vodka x Rosé is a new launch from Comte de Grasse that's not a unique hybrid but rather an entirely new vodka-rosé style that makes the most of a flavor extraction technique. The new process, active wine extraction (AWX), combines the flavors of rosé wine with vodka to create a product that has floral and berry aromas of wine, plus the taste of soft wheat with a fruity finish.
06 Vodka x Rosé gets its name from the 6PM apéritif hour in Provence and it has the potential to be consumed at this time as a refreshingly different choice.
To emphasize what sets this product apart from both wine and vodka, the product has a shapely bottle that delineates it as something entirely new.
06 Vodka x Rosé gets its name from the 6PM apéritif hour in Provence and it has the potential to be consumed at this time as a refreshingly different choice.
To emphasize what sets this product apart from both wine and vodka, the product has a shapely bottle that delineates it as something entirely new.
Trend Themes
1. AWX Flavor Extraction Technique in Spirits - There is an opportunity to explore the use of AWX flavor extraction technique to create unique hybrid spirits blends.
2. New Categories of Spirits - There is an opportunity to create new categories of spirits by combining different flavors or techniques, such as the case of vodka-rosé.
3. Innovative Packaging for New Spirits - There is an opportunity to create innovative packaging for new spirits that sets them apart from existing products.
Industry Implications
1. Alcoholic Beverages - The alcoholic beverages industry can explore new flavor combinations for spirits using the AWX technique to meet the demand for unique and refreshing drinks.
2. Packaging - The packaging industry can design new bottle shapes and designs to cater to the needs of the growing demand for innovative and unique products in the drinks industry.
3. Hospitality - The hospitality industry can benefit from offering unique and refreshing apéritif hours drinks by incorporating spirits that have been created through unique flavor extraction techniques.
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