Branded Consciousness

Brands showcase dedication to social causes through unexpected integration

Implications - Moving beyond charitable proceeds and donations, brands are turning to more personalized methods when it comes to showcasing their dedication to social and environmental causes. Seeking to create more of an impact, brands as well as artists, are tapping into what they know best and creating adaptations of their products and services that better reflect their commitment to social and environmental awareness. Seeking to participate more, brands are taking a prominent role in social causes while still creatively staying on brand.
SCORE 6.1
Popularity
Activity
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Megatrends
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83,093 Total Clicks
Jun 17 - Mar 18
This Quarter and Average
MarketingSocial GoodBranding
Featured Examples
Gender Neutral Craft Beers - Threes Brewing Has Created a Gender Neutral Beer for Pride Month
SCORE 6.4
This Year and Warm 1,329 Clicks Pub: Jun 15, 17
Gender Neutral Craft Beers
Threes Brewing Has Created a Gender Neutral Beer for Pride Month
In honor of Pride Month 2017, Brooklyn’s Threes Brewing has debuted a Gender Neutral beer that supports inclusiveness and gender equality. Not only does the beer serve as the perfect beverage for... [More]
Bathroom Tissue Runway Shows - The White Cashmere Collection 2017 Was Designed Using Bathroom Tissue
SCORE 6.8
This Year and Warm 1,146 Clicks Pub: Oct 10, 17
Bathroom Tissue Runway Shows
The White Cashmere Collection 2017 Was Designed Using Bathroom Tissue
16 emerging fashion designers showcased their talents, dazzled the audience and raised money for a good cause at this year’s annual White Cashmere Collection 2017, which took place at the... [More]
HIV-Positive Eatery Campaigns - Casey House and Chef Matt Basile Joined Together to Break Stigma
SCORE 5.6
This Year and Warm 260 Clicks Pub: Oct 26, 17
HIV-Positive Eatery Campaigns
Casey House and Chef Matt Basile Joined Together to Break Stigma
On November 7th and 8th, the Casey House and Chef Matt Basile will host events that are entirely catered by HIV+ cooks, with the aim being to break the stigma surrounding the virus. The two events... [More]
Vegan Tattoo Parlors - Sea Shepherd Set Up an Awareness-Raising Tattoo Shop in Amsterdam
SCORE 5
This Quarter and Average 215 Clicks Pub: Feb 12, 18
Vegan Tattoo Parlors
Sea Shepherd Set Up an Awareness-Raising Tattoo Shop in Amsterdam
The all-new Sea Shepherd Tattoo Studio in Amsterdam’s museum district is a vegan tattoo parlor where people can get inked and at the same time, support marine wildlife. Sea Shepherd is is an... [More]
Branded Environmental Awareness Songs - 100 Years by Pharrell Williams is Set to Be Released in 2117
SCORE 3.5
This Year and Mild 140 Clicks Pub: Nov 17, 17
Branded Environmental Awareness Songs
100 Years by Pharrell Williams is Set to Be Released in 2117
100 Years by Pharrell Williams is a new song that was created in partnership with LOUIS XIII Cognac, but it is not set for release until the year 2117. The song is described as “a creative... [More]
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