100 Years by Pharrell Williams is a new song that was created in partnership with LOUIS XIII Cognac, but it is not set for release until the year 2117.
The song is described as "a creative expression of the delicate relationship between nature and time, and the effect humans have on their environment" and ties in with the fact that LOUIS XIII is a brand that is always thinking ahead.
The exclusive song was recorded onto a record made of clay, which is now stored in the cellars of LOUIS XIII. The record has the potential to be damaged and destroyed forever by water, which is a possibility with the rising sea levels as a result of climate change. To guarantee that the people of the future are able to enjoy '100 Years – The Song We’ll Only Hear If We Care,' LOUIS XIII Cognac is inspiring people to take a stand against global warming.