Alcohol Company Alko Launched Alcohol-Free 'Alko Mocktails'

 - Jul 15, 2017
References: sek.fi & thedieline
Finnish alcohol company 'Alko' recently launched a line of 'Alko Mocktails' as part of a strategy to be a leader in both the alcoholic and non-alcoholic categories.

Varieties like the Cranberry Sour, Cucumber Basil and Blueberry Lime are packaged in bottles of different sizes, with labels that are meant to be reminiscent of the distinctive patterns that can be found on birch trees.

Although many adults have looked down on mocktails for being non-alcoholic, a number of alternative alcohol-free beverages are becoming the preferred drinks by many consumers who are looking to reduce their overall consumption of alcohol. A number of big-name alcohol brands are now launching alcohol-free beverages in response to this changing consumer demand.