Moët Hennessy Launched Two New Belvedere Single-Estate Rye Vodkas

 - Oct 4, 2017
References: foodbev & thespiritsbusiness
These Belvedere single-estate rye vodkas are likely to appeal to consumers who appreciate high-quality spirits that boast unique points of origin.

As the location in which a vodka is made can greatly affect its flavor, Moët Hennessy named the two new variations after the Polish villages that they come from, with one called 'Smogóry Forest,' and the other called 'Lake Bartężek.' Belvedere explained the launch of the single-estate rye vodkas by stating that they show its "commitment to exceed expectations, both in the use of bakers-grade Dankowskie diamond rye," as well as its "ability to draw out nuanced flavors."

Although the stress on location is usually reserved for wines in the alcohol world, these Belvedere vodkas demonstrate that consumers are showing a rising interest in terroir.