The American supermarket chain Winn Dixie may soon be offering a unique experiential feature to one of its Jacksonville, Florida, locations.
The grocery store chain recently submit an application for a permit to "reduce the required minimum distance between a liquor license location and a church or school" so that it can roll out its new initiative to offer alcohol on-site, without having to worry about the church or school locations it is close to. The Winn Dixie brand hopes to offer its customers beer and wine on the premises, that they can consume as they shop for groceries.
This "sip-and-shop" experience at Jacksonville's Winn Dixie location has to be ironed out in terms of practicality and legality, but could provide more incentive for the brand's target demographics to visit the store, if it is put into place.
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