Suburban Pop-Up

Branded activations are increasingly prevalent in suburban areas

Implications - The pop-up industry has thus far focused on urban areas where high foot traffic makes activations hard to miss, however this is slowly changing to better accommodate suburban consumers. This shift is a more concentrated evolution of the reason why pop-ups gained popularity in the first place – consumers value more authentic brand connections, and brands are willing to offer them that in place of, or alongside, large national campaigns.

Workshop Question - How can your brand better reach more isolated demographics?
SCORE 5.7
Popularity
Activity
Freshness
Megatrends
Patterns
88,519 Total Clicks
Oct 16 - Mar 18
This Year and Warm
Art & DesignMarketing
Featured Examples
Exclusive Suburban Pop-Up Shops - Nike's Air Max 270 Was Available at a Sneaker Pop-Up Shop in Paris
SCORE 7.9
This Year and Hot 2,932 Clicks Pub: Mar 11, 18
Exclusive Suburban Pop-Up Shops
Nike's Air Max 270 Was Available at a Sneaker Pop-Up Shop in Paris
A series of sneaker pop-up shops surfaced in Paris last week to give early access to Nike’s new silhouette and “a slew of Air Max 270 colorways.” Nike opened its temporary... [More]
TV-Inspired Installations - This Better Call Saul Pop-Up Was Installed in Saul, Gloucestershire
SCORE 5.7
Warm 1,672 Clicks Pub: Jul 17, 17
TV-Inspired Installations
This Better Call Saul Pop-Up Was Installed in Saul, Gloucestershire
The Better Call Saul pop-up is an art installation that was recently erected in Saul, a small town of England located in Gloucestershire, a county in the South West of the country. The dynamic... [More]
Pop-Up Train Carriages - AART's Redesigned Train Carriages Serve a Variety of Purposes
SCORE 4.3
Average 1,240 Clicks Pub: Jul 18, 17
Pop-Up Train Carriages
AART's Redesigned Train Carriages Serve a Variety of Purposes
AART, a Danish architecture and design studio, has recently created a series of whimsical pop-up train carriages to enliven a suburb of the town of Aarhus. The old train cars have been transformed... [More]
Boozy Bread Pop-Ups - Virgin Trains' Food Store Pop-Up Features Bread, Baking Kits and Beer
SCORE 2.5
Untested 475 Clicks Pub: Oct 29, 16
Boozy Bread Pop-Ups
Virgin Trains' Food Store Pop-Up Features Bread, Baking Kits and Beer
At Darlington station, Virgin Trains launched a food store pop-up that features a variety of treats to pick up en route to one’s destination. The pop-up will be in operation for just two days... [More]
Quantcast