Suburban Pop-Up

Branded activations are increasingly prevalent in suburban areas

Implications - The pop-up industry has thus far focused on urban areas where high foot traffic makes activations hard to miss, however this is slowly changing to better accommodate suburban consumers. This shift is a more concentrated evolution of the reason why pop-ups gained popularity in the first place – consumers value more authentic brand connections, and brands are willing to offer them that in place of, or alongside, large national campaigns.
SCORE 6.5
Popularity
Activity
Freshness
Megatrends
Patterns
72,493 Total Clicks
Oct 16 - Mar 18
This Year and Warm
Art & DesignMarketing
Featured Examples
Exclusive Suburban Pop-Up Shops - Nike's Air Max 270 Was Available at a Sneaker Pop-Up Shop in Paris
SCORE 8.6
This Year and V. Hot 2,278 Clicks Pub: Mar 11, 18
Exclusive Suburban Pop-Up Shops
Nike's Air Max 270 Was Available at a Sneaker Pop-Up Shop in Paris
A series of sneaker pop-up shops surfaced in Paris last week to give early access to Nike’s new silhouette and “a slew of Air Max 270 colorways.” Nike opened its temporary... [More]
TV-Inspired Installations - This Better Call Saul Pop-Up Was Installed in Saul, Gloucestershire
SCORE 6.2
This Year and Warm 1,570 Clicks Pub: Jul 17, 17
TV-Inspired Installations
This Better Call Saul Pop-Up Was Installed in Saul, Gloucestershire
The Better Call Saul pop-up is an art installation that was recently erected in Saul, a small town of England located in Gloucestershire, a county in the South West of the country. The dynamic... [More]
Pop-Up Train Carriages - AART's Redesigned Train Carriages Serve a Variety of Purposes
SCORE 4.8
This Year and Average 1,217 Clicks Pub: Jul 18, 17
Pop-Up Train Carriages
AART's Redesigned Train Carriages Serve a Variety of Purposes
AART, a Danish architecture and design studio, has recently created a series of whimsical pop-up train carriages to enliven a suburb of the town of Aarhus. The old train cars have been transformed... [More]
Boozy Bread Pop-Ups - Virgin Trains' Food Store Pop-Up Features Bread, Baking Kits and Beer
SCORE 2.8
Mild 399 Clicks Pub: Oct 29, 16
Boozy Bread Pop-Ups
Virgin Trains' Food Store Pop-Up Features Bread, Baking Kits and Beer
At Darlington station, Virgin Trains launched a food store pop-up that features a variety of treats to pick up en route to one’s destination. The pop-up will be in operation for just two days... [More]
Quantcast