Category
Art & Design
Oven Aesthetics
Trend cluster
Category
Suburban
Pop-Up
Branded activations are increasingly prevalent in suburban areas.
3.9
Trend score
Trend
What is the Suburban Pop-Up trend?
Suburban Pop-Up: The pop-up industry has thus far focused on urban areas where high foot traffic makes activations hard to miss, however this is slowly changing to better accommodate suburban consumers. This shift is a more concentrated evolution of the reason why pop-ups gained popularity in the first place – consumers value more authentic brand connections, and brands are willing to offer them that in place of, or alongside, large national campaigns.
Trend themes
Themes within the Suburban Pop-Up trend
Three behaviours holding the trend together01
Suburban Pop-Ups
Brands are starting to accommodate suburban consumers by creating branded pop-up experiences that offer a more authentic connection with the brand.
02
Craft-Beer Inspired Food
Combining craft-beer with food has become a popular trend, with pop-ups focused on experiences like beer-inspired bread, offering a unique and viral-worthy experience.
03
Pop-Up Train Carriages
Transformation of old train carriages into pop-up spaces is a growing trend that offers an opportunity for unique and imaginative usage of old infrastructure and can be a potential solution to urban decay.
Industry implications
What the Suburban Pop-Up trend means for industry
Where the trend changes the playbookFor
Retail Industry
The retail industry can leverage branded pop-up experiences to attract consumers who desire a more authentic connection with brands, especially those in suburban areas.
For
Food and Beverage Industry
The food and beverage industry can look to trends like combining craft-beer with bread to create viral-worthy food hybrids that can attract customers via pop-ups and social media.
For
Architecture and Design Industry
The architecture and design industry can drive innovation by using existing infrastructure, such as old train carriages, to create unique and whimsical pop-up spaces.
Workshop question
How can your brand better reach more isolated demographics?
Trend signals
Trend signals for Suburban Pop-Up
Trend score 3.9 out of 10, from popularity 51%, activity 59%, freshness 8%.
Popularity51%
Activity59%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Suburban Pop-Up trend
4 featured examples from Oct 29, 2016 to Mar 11, 2018CategoryFashion
Exclusive Suburban Pop-Up Shops
Nike's Air Max 270 Was Available at a Sneaker Pop-Up Shop in Paris
The footwear industry can leverage sneaker pop-up shops as a marketing strategy to generate buzz and increase demand for limited edition releases.
CategoryMarketing
TV-Inspired Installations
This Better Call Saul Pop-Up Was Installed in Saul, Gloucestershire
Art and entertainment industries can utilize pop-up installations and location-based marketing strategies to create unique and engaging experiences for their audiences.
CategoryArt & Design
Pop-Up Train Carriages
AART's Redesigned Train Carriages Serve a Variety of Purposes
Architecture firms can use the pop-up train carriage concept to design and create small modular structures for diverse purposes within urban areas.
CategoryLifestyle
Boozy Bread Pop-Ups
Virgin Trains' Food Store Pop-Up Features Bread, Baking Kits and Beer
The pop-up retail trend presents opportunities for retailers to create engaging and temporary store experiences.
