Concentrated Oil

Lip oils become the latest fad in the cosmetic industry

Implications - Lip oils that both nourish and apply lightweight pigmentation are becoming increasingly popular in both the cosmetic and skincare industries. Although not too different from lip glosses or balms, these products speak to the power of terminology in shifting consumer perspective to imply novelty.

Workshop Question - List three ways your brand could re-frame one of its products/services to shift how its customers perceive it?
SCORE 7
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66,084 Total Clicks
Apr 16 - Aug 18
This Year and Warm
FashionMarketingCosmeticsBranding
Featured Examples
Color-Changing Lip Oils - MAC's Range of Lip Glosses Change Hues Depending on the User's pH Levels
SCORE 7.1
Warm 1,343 Clicks Pub: May 19, 17
Color-Changing Lip Oils
MAC's Range of Lip Glosses Change Hues Depending on the User's pH Levels
Consumers who are looking for a nourishing lip oil that’s guaranteed to complement their look are likely to appreciate the new glosses from MAC. Available in a number of berry-colored shades,... [More]
Water-Based Lip Tints - Clarins' 'Water Lip Stains' Boast a Light, Residue-Free Formula of 77% Water
SCORE 8
This Year and Hot 701 Clicks Pub: Apr 11, 18
Water-Based Lip Tints
Clarins' 'Water Lip Stains' Boast a Light, Residue-Free Formula of 77% Water
Later this spring, Clarins will be adding to its range of lip products with its all-new Water Lip Stains, which come in four vibrant colors for the season. As its name suggests, the Water Lip... [More]
Oil-Infused Moisturizing Lip Glosses - City Beauty Drops its New Pink Tones for SS18 With Plump Oils
SCORE 6.8
This Year and Warm 556 Clicks Pub: Aug 14, 18
Oil-Infused Moisturizing Lip Glosses
City Beauty Drops its New Pink Tones for SS18 With Plump Oils
City Beauty is a beauty label based in Los Angeles and its captivating City Lips range offers tonal options that are perfect for the summer season. The label drops five new pink tones that range... [More]
Pigmented Lip Oils - The New Juicy Shakers from Lancome are Scented and Flavored
SCORE 4.2
Average 845 Clicks Pub: Apr 11, 16
Pigmented Lip Oils
The New Juicy Shakers from Lancome are Scented and Flavored
Lancome recently debuted a new line of pigmented lip oil called Juicy Shakers. With a slight nod to its iconic Juicy Tubes, the new line puts an unexpected twist on traditional lip gloss. The new... [More]
Sheer Lip Oils - The Brand 'butter London' Offers Moisturizing Lip Products
SCORE 4.4
Average 408 Clicks Pub: Feb 13, 17
Sheer Lip Oils
The Brand 'butter London' Offers Moisturizing Lip Products
The makeup brand butter London offers a lip product that doesn’t come in the form of a lipstick, balm or gloss – instead it is offered in what is described as a “creamy oil.”... [More]
Exfoliating Lip Oils - Nooni's 'Kiss-Able' Lip Oils Condition and Remove Dead Skin
SCORE 5.3
This Year and Warm 462 Clicks Pub: Feb 19, 18
Exfoliating Lip Oils
Nooni's 'Kiss-Able' Lip Oils Condition and Remove Dead Skin
Nooni launched a collection of functional lip oils that provide more than just the comfort of a balm and the shine of a gloss. Each lip oil boasts a base of sunflower seed oil, as well as many... [More]
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