Aritaum is a destination for skincare and cosmetic products in Korea that now has the nation's largest flagship store. In order to make the most of available space, the Aritaum Mega Shop embraces the popular shop-in-shop format to showcase brands like Laneige, Hanyul and more.
At the heart of the retail space is a center "stage," which offers a connection to the "backstage," or the previous Aritaum concept store. This center space branches off into several stations, which are designed in completely different ways from one another. For instance, one space looks like a vintage-inspired beauty salon, but is equipped with high-tech beauty mirrors where consumers can use virtual reality to model makeup products on themselves. Conversely, the section for men's products is styled like a relaxed "workroom," that facilitates interaction and testing.