Elevated Masculinity

Diverse representations of masculinity hit mainstream platforms

Implications - The hard work of academic and social feminist discourse has resulted in the slow rise of masculinity being represented in more diverse forms across mainstream media platforms. This shift comes as authentic representation is increasingly valued by consumers, with the rigidity of traditional masculinity shown in the mainstream not being compatible with most consumers' lives or beliefs.

Workshop Question - How can your brand feature more authentic representation in its campaigns?
SCORE 6.1
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114,769 Total Clicks
May 17 - Mar 18
This Year and Warm
Art & DesignMarketingBusiness
Featured Examples
Designer Male Rompers - The ReeRomp is Reebok's Take on the Internet Famous Male Romper
SCORE 7
Warm 978 Clicks Pub: May 19, 17
Designer Male Rompers
The ReeRomp is Reebok's Take on the Internet Famous Male Romper
The Reebok ‘ReeRomp’ was created in response to the popularity of the ‘RompHim’, a romper designed for men which recently went viral. Reebok is attempting to one-up the... [More]
Empowering Sunglasses Campaigns - Karen Walker Tapped a Nigerian UFC Fighter for a Men's Collection
SCORE 6.3
This Year and Warm 603 Clicks Pub: Mar 14, 18
Empowering Sunglasses Campaigns
Karen Walker Tapped a Nigerian UFC Fighter for a Men's Collection
Karen Walker has always been interested in choosing unconventional subjects with endlessly interesting backstories for her sunglasses campaigns. For this year’s men collection, the fashion... [More]
Male Body-Positive Photography - The Everyman Project Empowers All Men to Feel Confident
SCORE 6.2
Warm 1,359 Clicks Pub: Jun 28, 17
Male Body-Positive Photography
The Everyman Project Empowers All Men to Feel Confident
Many people instinctually believe that the body-positive movement applies more to women, but the Everyman Project hopes to change this perception and empower men to feel great about themselves.... [More]
Stereotype-Fighting Ads - Harry's 'A Man Like You' Ad Questions What Constitutes Masculinity
SCORE 5.1
This Year and Warm 173 Clicks Pub: Feb 28, 18
Stereotype-Fighting Ads
Harry's 'A Man Like You' Ad Questions What Constitutes Masculinity
Harry’s ‘A Man Like You’ ad is gaining a lot of attention, as it fights gender stereotypes in a humorous and emotional way. The ad was in done in partnership with The... [More]
Thoughtful Masculinity Ads - Axe's 'Find Your Magic' Campaign is Rethinking Male Stereotypes
SCORE 3.6
Mild 195 Clicks Pub: May 18, 17
Thoughtful Masculinity Ads
Axe's 'Find Your Magic' Campaign is Rethinking Male Stereotypes
“Is it OK to wear pink?” “Is it OK to be the little spoon?” and “Is it OK to be a virgin” are some of the questions asked in Axe’s new ad ‘Is It Okay... [More]
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