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Stereotype-Fighting Ads

Harry's 'A Man Like You' Ad Questions What Constitutes Masculinity

— February 28, 2018 — Marketing
Harry's 'A Man Like You' ad is gaining a lot of attention, as it fights gender stereotypes in a humorous and emotional way. The ad was in done in partnership with The Representation Project, a group that fights gender stereotypes and was developed by Austin-based GSD&M. The spot is less of an ad for Harry's and instead was done to amplify the conversation about what it means to be a man today. The ad does feature a nod to Harry's in a shaving scene, as that task is often seen as a manly rite of passage that fits well into the storyline.

The A Man Like You ad draws viewers into a strange, but appealing story of a boy attempting to teach an alien about what it means to be human and what it means to be a man. While the ad appears to be about the alien's discovery, the ending presents an interesting twist as it shows the boy grappling with his own questions of manhood all along. GSD&M designed the ad to resonate with Harry's main male clientele and would show them just how murky the waters of modern masculinity really are.
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