German airline Lufthansa is trialing a new service called FlyingLab which will transform airplane rides into immersive digitally focused events.
The airline is inviting special guests aboard to discuss various topics relating to technology, business, politics or lifestyle. Passengers are presented with the option to tune into the event through a pair of headphones. After the presentation has ended, passengers are encouraged to ask questions regarding the information presented or spark a discussion. The airline event additionally offers tech demos, including virtual reality or robot displays.
In early September, a flight from New York to Frankfurt, Germany featured two special guests: Terence Kawaja, an advertising technology investor and Cindy of NASA. These events offer passengers an innovative and informative way of passing the time, without requiring the airline to reconfigure its services.