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SigFig Wealth Management Simplified Portfolio-Tracking

— November 21, 2017 — Tech
SigFig Wealth Management is an app that allows people to view their portfolio, and where it is in terms of the users' personal goals.

The app is described as a "data-driven financial planner" which gives users a free portfolio analysis and investment tracking upon signing up, and places all of users' investment accounts into a single dashboard so they can analyze it themselves and create a "personalized investment strategy." The app also allows users to optimize their returns by offering "24/7 portfolio monitoring, tax-efficient investment strategies, dividend reinvestment and automatic re-balancing."

SigFid Wealth Management has the benefit of organization and efficiency, as well as of being cost-effective – making it an excellent platform for people to manage their finances and investments.

Trend Themes

  1. Data-driven Financial Planning — There's a need to develop more data-driven financial planning software that offers free portfolio analysis and investment tracking.
  2. Unified Dashboard for Investment Accounts — More unified dashboard apps are needed that can place all investment accounts in one place for people to analyze assets and create a personalized investment strategy.
  3. 24/7 Portfolio Monitoring and Optimization — Software developers can create more online platforms that allow for 24/7 portfolio monitoring, tax-efficient investment strategies, dividend reinvestment and automatic re-balancing.

Industry Implications

  1. Financial Services — Financial services industry can partner with tech developers to create more online wealth-tracking platforms to provide a data-driven financial planning service.
  2. Investment Management — Investment management firms can benefit from creating unified dashboard apps for investment accounts to provide cost-effective solutions for portfolio analysis and investment tracking.
  3. Fintech — Fintech startups can leverage data analytics and machine learning algorithms to develop more robust, free-to-use wealth management and personalized investment planning software with 24/7 portfolio monitoring and optimization.
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