Category
Art & Design
Oven Aesthetics
Trend cluster
Category
Fluid
Arts
The worlds of art and play become more inclusive for transgender communities.
5.1
Trend score
Trend
What is the Fluid Arts trend?
Fluid Arts: In a social media age that demands inclusivity, brands that specialize in art and play are paving the way when it comes to the enhanced representation of traditionally marginalized transgender people. This shift is particularly accommodating to younger demographics, from Gen Z to Millennials and their children, as these generations seek out more fluid forms of education and representation in the products and experiences they purchase.
Trend themes
Themes within the Fluid Arts trend
Three behaviours holding the trend together01
Inclusive storytelling
Brands are enhancing representation of traditionally marginalized transgender people in stories and games
02
Education on gender identity
Toys and books are being developed to educate children about the experiences of trans people
03
Trans-inclusive fashion
High fashion brands are celebrating transgender models on their runway shows
Industry implications
What the Fluid Arts trend means for industry
Where the trend changes the playbookFor
Media and entertainment
Opportunity to create more inclusive stories that represent traditionally marginalized communities, engaging younger demographics.
For
Toy and game industry
Opportunity to create educational toys and game experiences that foster inclusivity, empathy and acceptance.
For
Fashion industry
Opportunity to be all-inclusive and celebrate body positivity for everyone, including the transgender community.
Workshop question
How can your brand better foster a sense of inclusion either internally, or within the products/experiences it offers?
Trend signals
Trend signals for Fluid Arts
Trend score 5.1 out of 10, from popularity 78%, activity 68%, freshness 8%.
Popularity78%
Activity68%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Fluid Arts trend
5 featured examples from Nov 10, 2015 to Feb 13, 2018CategoryLuxury
Trans-Supportive Fashion Runways
Gypsy Sport's Fall 2018 Highlights Transgender Models
Incorporating transgender models and promoting body positivity in fashion shows to cater to a more diverse and inclusive customer base.
CategoryLife-Stages
Educational Transgender Toys
Gender Creative Kids Canada is Launching a Toy About Gender Identity
The toy industry is launching more inclusive toys, such as Sam the transgender toy, to meet the demand of consumers seeking educational and inclusive toys.
CategoryLife-Stages
Transgender Doll Toys
The Tonner Doll Company's 'Jazz' Doll is Based Off of Jazz Jennings
Toy companies have the opportunity to redefine traditional gender norms and introduce more inclusive and diverse doll options.
CategoryLife-Stages
Transgender Fairy Tales
This Transgender Story Introduces Modern Concepts in a Traditional Format
Opportunity for authors and publishers to create and promote transgender stories in children's literature.
CategorySocial Good
Trans Women Short Stories
This Fictional Book Features Stories That Were Written by Trans Women
Incorporating diverse and authentic voices in book publishing can disrupt the industry by challenging traditional publishing norms and expanding reader perspectives.
