Outdoor digital signage is a simple way for quick-service restaurants to increase the efficiency of drive-thru ordering, and Samsung's products give business owners an impressive degree of adaptability in marketing their menu items. The signs can shift and change to suit not only the broad needs of customers on a day-to-day basis, but they can even be tailored based on each individual's needs.
There are broad demographic patterns at drive-thru locations that Samsung's outdoor digital signage can easily address. At the most basic level, it can change the graphics on the menu to reflect deals that revolve around the time of day (like a breakfast menu that ends at 11 AM or a late-night special). However, Samsung is working on holistic technology solutions that might one day be able to recognize the consumers in a given vehicle and constantly change the menu to reflect those consumers' spending habits.