Ocean conservation activists turn to provocative solutions and campaigns
Implications - Brands and non-profits committed to ocean conservation are turning to more provocative campaigns and solutions to draw people to the cause. Following in the footsteps of activism led by the likes of PETA, this shift underscores the continued relevance of controversial marketing for the high impact, visceral emotions it can bring to the surface – accelerating consumer-led change as a result.
Workshop Question - In what way could your brand/organization tap into more controversial marketing tactics? What platforms or issues would you tap into?
Trend Themes
1. Provocative Campaigns - There is a growing trend for brands and non-profits to use provocative campaigns to raise awareness of marine conservation.
2. Plastic Waste Reduction - The reduction of plastic waste in the ocean is becoming an increasingly important trend, with many innovative solutions being developed by businesses and organizations alike.
3. Charitable Collaborations - Charitable collaborations between global brands and non-profits are increasing as the importance of supporting conservation efforts gains more attention.
Industry Implications
1. Non-profit - Non-profit organizations focused on marine conservation have the opportunity to create provocative campaigns to drive awareness of the plastic waste issue in the ocean.
2. Food & Beverage - The food and beverage industry can promote ocean conservation by offering products, like Ocean Blu Vodka Soda, that donate proceeds to marine life initiatives.
3. Fashion & Apparel - The fashion and apparel industry has the opportunity to support ocean conservation by partnering with initiatives like adidas and Parley’s ‘Run for the Oceans’ event.
6 Featured, 54 Examples:
212,254 Total Clicks
Date Range:
Feb 16 — Jul 18
Trending:
Warm
Consumer Insight Topics:
