Provocative Conservation

Ocean conservation activists turn to provocative solutions and campaigns

Implications - Brands and non-profits committed to ocean conservation are turning to more provocative campaigns and solutions to draw people to the cause. Following in the footsteps of activism led by the likes of PETA, this shift underscores the continued relevance of controversial marketing for the high impact, visceral emotions it can bring to the surface – accelerating consumer-led change as a result.
SCORE 6.7
Popularity
Activity
Freshness
Megatrends
Patterns
106,583 Total Clicks
Feb 16 - Mar 18
This Quarter and Average
Art & DesignMarketingEco
Featured Examples
Water Pollution-Exposing Photography - Benjamin Von Wong Makes a Statement with Mermaids
SCORE 7.8
This Year and Hot 2,772 Clicks Pub: Jun 16, 17
Water Pollution-Exposing Photography
Benjamin Von Wong Makes a Statement with Mermaids
Benjamin Von Wong is an artist known for the work he does in or around water, and he recently created a mermaid-themed photo series that makes a poignant statement about the current state of the... [More]
Provocative Plastic-Repurposing Campaigns - MTV's 'Ocean Dildos' Seek to Repurpose Plastic Waste
SCORE 6.3
This Year and Warm 813 Clicks Pub: May 15, 17
Provocative Plastic-Repurposing Campaigns
MTV's 'Ocean Dildos' Seek to Repurpose Plastic Waste
In a new provocative campaign, MTV’s ‘Ocean Dildos’ seeks to target the Millennial demographic to inspire this generation to be more environmentally conscious consumers. The... [More]
Ocean Conservation-Focused Vodkas - Ocean Blu Supports Environmental Causes and is Low in Calories
SCORE 7.7
This Quarter and Hot 189 Clicks Pub: Mar 8, 18
Ocean Conservation-Focused Vodkas
Ocean Blu Supports Environmental Causes and is Low in Calories
Ocean Blu Vodka Soda is a new alcoholic beverage, which is produced in British Columbia. The brand uses the slogan “Drink well and do good with Ocean Blu Vodka Soda,” speaking to its... [More]
Ecological Plastic Rings - Saltwater Brewery Creates Digestible Six-Pack Packaging to Reduce Waste
SCORE 2.5
Untested 291 Clicks Pub: May 19, 16
Ecological Plastic Rings
Saltwater Brewery Creates Digestible Six-Pack Packaging to Reduce Waste
To help reduce the amount of waste that is found in the oceans, Saltwater Brewery has put together a digestible plastic ring design for its beer products that is ecological as well as compostable.... [More]
GPS-Carrying Vultures - This City is Equipping Black Vultures with GoPros to Locate Illegal Dumps
SCORE 2.3
Untested 187 Clicks Pub: Feb 18, 16
GPS-Carrying Vultures
This City is Equipping Black Vultures with GoPros to Locate Illegal Dumps
The city of Lima, Peru, is equipping a fleet of black vultures with GoPro cameras in order to locate illegal dumps. While most cities struggle with waste disposal, Lima’s illegal dumps are of... [More]
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