Category
Lifestyle
Assisted Choices
Trend cluster
Category
Sustainable
Single-Use
Single-use products are re-imagined to be more eco-friendly.
4.4
Trend score
Trend
What is the Sustainable Single-Use trend?
Sustainable Single-Use: With the rise of consumers becoming conscientious about the environmental waste they contribute to, brands have been reformatting single-use products to be more sustainable. This promotes brands' commitment to catering to consumers concerned with lowering waste production, while maintaining the convenience they have become accustomed to.
Trend themes
Themes within the Sustainable Single-Use trend
Three behaviours holding the trend together01
Sustainable Single-Use
Single-use products are re-imagined to be more eco-friendly.
02
Reusable and Returnable Systems
Systems are being designed to encourage consumer participation in reducing waste in everyday products.
03
Repurpose and Recycle
Brands are adopting more sustainable solutions by repurposing materials and using more recyclable packaging designs.
Industry implications
What the Sustainable Single-Use trend means for industry
Where the trend changes the playbookFor
Food and Beverage
Single-use coffee and food packaging products are being re-designed and recycled to create more sustainable alternatives for consumers.
For
Cosmetics and Toiletries
Packaging materials are being re-purposed and created with the aim of using little to no plastic, such as coffee cups being transformed into bath oil packaging.
For
Retail and Consumer Goods
New reusable products and returnable systems are being designed to encourage consumer participation in reducing waste and making eco-friendlier choices.
Workshop question
How could your brand merge convenience with environmentally friendly principles, or support causes that do?
Trend signals
Trend signals for Sustainable Single-Use
Trend score 4.4 out of 10, from popularity 66%, activity 59%, freshness 8%.
Popularity66%
Activity59%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Market
North America
Evidence
Examples of the Sustainable Single-Use trend
6 featured examples from Feb 3, 2017 to Jan 17, 2018CategoryEco
Recycled Coffee Cup Packaging
Lush Cosmetics' Bath Oil Packaging Repurposes Single-Use Coffee Cups
In the cosmetics industry, repurposing coffee cups for packaging offers an innovative way to showcase eco-friendly values and differentiate products in the market.
CategoryEco
Biodegradable Coffee Pods
CRU Kafe Offers Guilt-Free, Nespresso-Compatible Single-Serving Pods
The coffee pod industry is experiencing disruptive innovation with the rise of biodegradable options that address environmental concerns.
CategoryEco
Reusable Coffee Sleeves
This Wooden Coffee Sleeve is an Eco-Friendly Alternative to Paper
The coffee industry can adopt reusable coffee sleeves to reduce waste and promote sustainability.
CategoryLifestyle
In-Pot Soufflé Packaging
Delici's Soufflé Desserts are Packaged in Reusable Ceramic Ramekins
Innovations in reusable packaging for desserts create opportunities for companies in the food packaging industry to develop sustainable and reusable solutions.
CategoryEco
Returnable Coffee Cup Systems
Cup Club Lets You Return Reusable Coffee Cups and Lids to Any Cafe
Implementing returnable coffee cup systems to differentiate and attract environmentally-conscious customers.
CategoryEco
Biodegradable Coffee Capsules
The Foodies Larder Decaf Coffee Capsules are Compostable
Coffee industry can innovate by developing eco-friendly and chemical-free products that cater to environmentally-conscious consumers.
