These returnable and reusable coffee cups and lids are part of an award-winning system. With an aim to see a less wasteful world, Cup Club essentially enables coffee consumers to return their used cups to any participating cafe. This sustainability-focused subscription service would work with multiple brands and helps coffee shops recycle. The free and easy system consists of "smart cups available at coffee shops, easy to find drop-off points and high-tech wash hubs that deliver the cups to the coffee shops again."
Based in London, England, Cup Club will be launching in January 2018 with plans to expand all across the globe. This would be possible because their model doesn't depend on brand loyalty. They also hope to develop their technology and make all food packaging reusable.