Feminist Catalyzation

The Time's Up and #MeToo Movements Become Brands in Themselves

Implications - The topical Time's Up and #MeToo movements that recently rose from the wave of women and men in Hollywood, and many other industries, outing sexual predators and inequality, have resulted in the movements becoming brands in their own right. This shift speaks to how consumers can entrench social movements in capitalist societies to further their goals, and reveals to brands how to better cater to those looking to align their purchase decisions with the representation and inclusion that consumers crave.
SCORE 5.3
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68,876 Total Clicks
Jan 18 - Mar 18
This Year and Average
MarketingBusinessSocial Good
Featured Examples
Social Change-Promoting Handbag Designs - Michele Pred's Latest Line Made It to the 2018 Oscars
SCORE 8.2
This Year and Hot 2,072 Clicks Pub: Mar 10, 18
Social Change-Promoting Handbag Designs
Michele Pred's Latest Line Made It to the 2018 Oscars
Swedish-American artist Michele Pred made a smashing impression at the Oscars with her vintage-sourced handbag designs that seek to raise awareness and promote social change. Titled ‘The Power... [More]
Anti-Harassment Holiday Cards - 'Save Valentines' Cards Engage Buyers in Proper Social Behavior
SCORE 5.8
This Year and Warm 526 Clicks Pub: Feb 14, 18
Anti-Harassment Holiday Cards
'Save Valentines' Cards Engage Buyers in Proper Social Behavior
A London-based creative duo—Connor Stephen and Charlie Ditchfield—launched a #MeToo and #TimesUp-themed line of cards entitled ‘Save Valentines.’ The cards come in at the... [More]
Female Leader Magazine Covers - TIME's Cover Features Women Running in 2018 Elections
SCORE 3.8
This Year and Mild 294 Clicks Pub: Jan 19, 18
Female Leader Magazine Covers
TIME's Cover Features Women Running in 2018 Elections
For the Anniversary of the Women’s March, TIME’s magazine has designed a female leader magazine cover. The design is a sequence of collage-styled medium shots, depicting proud and... [More]
Charitable Celebrity Dress Auctions - The Golden Globe Dresses Will Support the Time's Up Initiative
SCORE 3.6
This Year and Mild 204 Clicks Pub: Jan 19, 18
Charitable Celebrity Dress Auctions
The Golden Globe Dresses Will Support the Time's Up Initiative
Celebrities that attended this year’s Golden Globes wore all-black in support of Time’s Up initiative and now, those gowns will be auctioned off and donated in support of the initiative&#... [More]
Gender Equality Initiatives - Dezeen Seeks to Improve Female Representation in the Design Industry
SCORE 4.3
This Year and Average 179 Clicks Pub: Mar 7, 18
Gender Equality Initiatives
Dezeen Seeks to Improve Female Representation in the Design Industry
As we are nearing International Women’s Day, Dezeen launched a gender equality initiative called ‘Move the Needle,’ in order to advocate the public representation of women in the... [More]
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