Feminist Catalyzation

The Time's Up and #MeToo Movements Become Brands in Themselves

Implications - ‘Time's Up’ and ‘#MeToo’ are examples of movements highlighting gender inequalities and harassment in the workplace. The popularity of these movements has resulted in the movements becoming brands in their own right, with applications in the business world. This speaks to how social movements can align to consumers’ personal and professional goals. Furthermore, this represents an opportunity for brands to align their products and services with messages of representation and inclusion.

Workshop Question - How can your brand better accommodate social causes that consumers are increasingly concerned with?
SCORE 4.8
Popularity
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78,074 Total Clicks
Jan 18 - Mar 18
This Year and Average
MarketingBusinessSocial Good
Featured Examples
Social Change-Promoting Handbag Designs - Michele Pred's Latest Line Made It to the 2018 Oscars
SCORE 7.8
This Year and Hot 2,525 Clicks Pub: Mar 10, 18
Social Change-Promoting Handbag Designs
Michele Pred's Latest Line Made It to the 2018 Oscars
Swedish-American artist Michele Pred made a smashing impression at the Oscars with her vintage-sourced handbag designs that seek to raise awareness and promote social change. Titled ‘The Power... [More]
Anti-Harassment Holiday Cards - 'Save Valentines' Cards Engage Buyers in Proper Social Behavior
SCORE 5.4
This Year and Warm 874 Clicks Pub: Feb 14, 18
Anti-Harassment Holiday Cards
'Save Valentines' Cards Engage Buyers in Proper Social Behavior
A London-based creative duo—Connor Stephen and Charlie Ditchfield—launched a #MeToo and #TimesUp-themed line of cards entitled ‘Save Valentines.’ The cards come in at the... [More]
Female Leader Magazine Covers - TIME's Cover Features Women Running in 2018 Elections
SCORE 3.4
This Year and Mild 329 Clicks Pub: Jan 19, 18
Female Leader Magazine Covers
TIME's Cover Features Women Running in 2018 Elections
For the Anniversary of the Women’s March, TIME’s magazine has designed a female leader magazine cover. The design is a sequence of collage-styled medium shots, depicting proud and... [More]
Charitable Celebrity Dress Auctions - The Golden Globe Dresses Will Support the Time's Up Initiative
SCORE 3.3
This Year and Mild 230 Clicks Pub: Jan 19, 18
Charitable Celebrity Dress Auctions
The Golden Globe Dresses Will Support the Time's Up Initiative
Celebrities that attended this year’s Golden Globes wore all-black in support of Time’s Up initiative and now, those gowns will be auctioned off and donated in support of the initiative&#... [More]
Gender Equality Initiatives - Dezeen Seeks to Improve Female Representation in the Design Industry
SCORE 3.9
This Year and Mild 235 Clicks Pub: Mar 7, 18
Gender Equality Initiatives
Dezeen Seeks to Improve Female Representation in the Design Industry
As we are nearing International Women’s Day, Dezeen launched a gender equality initiative called ‘Move the Needle,’ in order to advocate the public representation of women in the... [More]
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