Following in the footsteps of Snapchat, Tumblr has announced that users can now add special filters and stickers to their favorite images. With infinite opportunities for customization, the new features directly appeal to the millennial desire to stand out from the crowd.
The new Tumblr features include a series of filters and more than 100 overlay stickers that can be added to photos or GIFs shared by Tumblr users. The filters correspond to various themes such as Valentines's Day and Black History Month, while the stickers include fun decals of dogs, pizza and rainbows. The Tumblr stickers also stand out from those used on platforms such as Snapchat in that they are boldly colorful and three-dimensional.
With a growing number of companies competing for millennial users, Tumblr's new filters and stickers demonstrate the popularity of tools that allow for the creation of custom images.