As the February 2017 multimedia trends reveal, consumers are increasingly looking for immersive experiences that engage multiple senses at once. Whether it is at home or at an event, the standards have certainly been raised when it comes to experiential media.
In terms of improving at-home entertainment, the 2017 multimedia trends reveal that the lines between reality and the virtual world are becoming increasingly blurred. For instance, Dell has already moved beyond 4K technology to reveal its crystal-clear UltraSharp 32 Ultra HD 8K Monitor. Another example of this immersive technology entering the home is Google's Daydream platform, which is making VR NBA games widely available to consumers.
Outside the home, there is a similar emphasis on immersive activations. Many of these events involve using VR technology to offer consumers a multisensory experience that virtually transports them to another realm. Some examples of these multimedia experience include the Woolworths Summer Sensorium, Landmark Entertainment's LIVE Centers and HTC's Vive VR Cafes.
- Gen Alpha
- Gen Z (primary audience)
- Millennial (primary audience)
- Gen X (primary audience)
