It can be argued that cable TV is going the way of the dinosaurs especially with the announcement of the Mohu AirWave, which enables a bevy of streaming capabilities from a single device.
The Mohu AirWave is a wireless over-the-air (OTA) and over-the-top (OTT) device that incorporates live TV broadcasts from local stations as well as free streaming from popular streaming devices. This includes the Apple TV, Fire TV, Roku and even Android and iOS devices.
Launching in late Spring 2017, the Mohu AirWave requires no monthly fees in order to be used and helps to expand the streaming capabilities of a household in an instant. The device is designed with a streamlined aesthetic that makes it a welcome addition to the roster of devices within the living room.
Key Themes Behind This Trend
- Wireless Streaming Devices
- The growing popularity of free, over-the-air and over-the-top streaming services and devices presents an opportunity for companies to invest in the development of wireless streaming devices that cater to this expanding market.
- Cord-cutting Solutions
- Consumers are increasingly seeking to cut the cord on traditional cable TV services, leaving ample opportunity for businesses to develop and market cord-cutting solutions like the Mohu AirWave to meet this growing demand.
- OTT Live TV Services
- OTT live TV services like Mohu AirWave that combine local broadcasts with popular free streaming services have the potential to disrupt traditional cable subscription models and offer a more cost-effective and customizable alternative.
Where This Applies
- Consumer Electronics
- The rise in popularity of wireless streaming devices presents a disruptive innovation opportunity for the consumer electronics industry to invest in the development of new, cutting-edge devices like the Mohu AirWave.
- Broadcast Television
- As more and more viewers turn to free, over-the-air streaming services, it presents an opportunity for the broadcast television industry to adapt by partnering with companies like Mohu and offering more versatile and customizable broadcasting options.
- Streaming Services
- OTT live TV services like Mohu's AirWave are well-positioned to disrupt the traditional subscription model of streaming services, presenting an opportunity for the streaming industry to adapt and offer more hybrid models that combine both free and paid content.
