After 2016 and the role the media played in historical events like the US election, many are calling for changes in journalism, whether it's empathy-enhancing VR news stories or moving away from click bait articles. Emblematic is a virtual reality news platform that uses new technology in a way that could disrupt even new media methods.
Co-founded by Nonny de la Pena, the Emblematic Group is disrupting the field of journalism by using virtual reality technology to allow audiences to fully experience news events with their whole bodies. This combination of traditional reporting with VR news stories lets people experience disasters and conflicts in a much more immersive and intense way, heightening their reaction.
The news producers have partnered with other organizations including The New York Times, the Associated Press and Al Jazeera America.
What's Driving This Trend
- Virtual Reality Journalism
- The immersive experience of VR news stories allows for a more intense and engaging way of consuming news events.
- Empathy-enhancing News Stories
- Using VR technology, news stories can elicit stronger emotions and foster greater empathy among audiences.
- Moving Beyond Click Bait
- VR journalism platforms provide an alternative to click bait articles, offering a more immersive and meaningful news experience.
Who This Affects Most
- Journalism
- VR technology presents opportunities for journalists to revolutionize storytelling and engage audiences in new ways.
- Media and Entertainment
- Incorporating VR into news production opens up possibilities for creating immersive and captivating media experiences.
- Technology
- The development of VR journalism platforms requires advancements in technology, creating opportunities for innovation and disruption in the tech industry.
