Touch-Sensitive Smart Speakers

The B&O Play Beoplay M5 Showed Off a Stylish Aesthetic at CES 2017

Bang & Olufsen is a brand synonymous with precision music equipment, and the B&O Play Beoplay M5 is no exception. Unveiled at CES 2017, the speaker is crafted from aluminum and features a touch-sensitive disk on the top portion that's used to control the device in place of physical buttons.

The B&O Play Beoplay M5 is finished with a premium wool blend and is designed as a piece of home decor as much as it is for music playback. The speaker features True360 omnidirectional sound that ensures every beat is flawless regardless of where it is placed in a room.

The B&O Play Beoplay M5 is set to retail for £529 and is available now to order.

Touch-sensitive Technology
Opportunity to develop touch-sensitive features for various consumer electronics, allowing for intuitive and seamless user interactions.
Premium Home Decor
Potential in creating high-quality audio devices that prioritize aesthetics and blend seamlessly into home decor.
Omnidirectional Sound
Disruptive innovation opportunity lies in the development of speakers that deliver immersive sound experiences from any position in a room.

Where This Applies

Consumer Electronics
Consumer electronics manufacturers can explore touch-sensitive technology to enhance user experiences and differentiate their products.
Home Audio
The premium home audio industry can leverage the demand for aesthetically pleasing speakers with superior sound quality.
Interior Design
Collaboration opportunities for audio companies and interior designers to create audio devices that blend seamlessly with home decor.
SCORE
2.9 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 38%
Activity 41%
Freshness 8%