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Emerging Artist Initiatives

The 'Start Making It' Campaign Supports the Careers of New Musicians

— February 21, 2018 — Business
In an effort to inspire, entertain and support aspiring musicians, ROLI launched its Start Making It campaign. The campaign is set to aid all musicians, ranging from beginners to those looking to further their skills. ROLI constructed this initiative after speaking to musicians and discovering how they find inspiration, overcome obstacles and build a distinct voice. All of these elements in the Start Making It campaign are carefully designed to kick-start the careers of burgeoning artists.

To create the Start Making It campaign, ROLI worked with artists such as Madame Gandhi, Little Boots, James Lavelle, Jorge Blanco and Kwes. Each artist was tapped to provide personal insight into becoming a successful musician and served as core contributors for the Learning Hub of ROLI.com. ROLI has gone on to include in-depth articles that provide expert advice on music-making, with a particular focus on the use of ROLI's musical instruments.


Image Credit: ROLI
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