Celebrities that attended this year's Golden Globes wore all-black in support of Time's Up initiative and now, those gowns will be auctioned off and donated in support of the initiative's legal defense fund.
Dresses worn by Tracee Ellis Ross, Salma Hayek and Viola Davis as well as suits worn by Jude Law, Hugh Jackman and Neil Patrick Harris will be available to the highest bidder, with the proceeds being donated in support of survivors of sexual discrimination, harassment and abuse.
According to Anna Wintour, ”through this auction powered by eBay for Charity, and harnessing the compelling pull of both fashion and activism,we’re hopeful that the black dresses worn at this year’s historic Golden Globe Awards will raise funds for the Time’s Up initiative and serve to support the stories and voices of those who have been victims of sexual misconduct.”
The action begins of January 19th.
Key Themes Behind This Trend
- Charitable Celebrity Dress Auctions
- Charitable celebrity dress auctions for social causes showcase the power of celebrity influence
- Fashion-activism Collaborations
- Fashion-activism collaborations provide a new way for consumers to show their support for social causes
- Donating Fashion for Social Causes
- Donating fashion to support social causes provides a way to give back while reducing fashion waste
Where This Applies
- Fashion
- Fashion industry can leverage their influence for social causes
- Charitable Organizations
- Charitable organizations can explore fashion partnerships for fundraising for social causes
- E-commerce
- E-commerce companies can support charity auctions and partnerships as part of their CSR initiatives
